Lew’s wins combo accolade for fourth year running

POSTED ON 19/07/2017 BY ANTHONY (ANGLING INTERNATIONAL)

For the fourth year in a row Lew’s Fishing Tackle won the Best Rod and Reel Combo at ICAST.

The successful product this time around was the company’s Mach Crush SpeeD Spool SLP Baitcast Combo.

“It is always wonderful to have a product picked best of show because it means the item really separated itself from the pack in the eyes of voters,” said Lew’s Chairman Lynn Reeves. “For the honour to be a ‘four-peat’ makes it especially rewarding since continuous recognitions indicate that we are not reacting to trends, but leading them.”

The Mach Crush baitcast combo, with its stunning orange highlights complementing a black finish, features the Lew’s exclusive SLP Super Low Profile compact design in a premium 10-bearing Speed Spool reel with the proven MSB Multi-Setting Brake dual cast control system.

The reel handle has Winn Dri-Tac knobs and the combo’s one-piece IM8 graphite rod sports a Winn Dri-Tac split-grip handle. Rod guides are American Tackle’s innovative Airwave system.

Not only did Lew’s receive awards, it also handed some out at ICAST, recognising Liz Ogilvie, the American Sportfishing Association’s Chief Marketing Officer, Mark Gintert, Future Fisherman Foundation Executive Director, and the Osceola Anglers High School Fishing Team for their respective support of Lew’s new Mach High School Product Grant initiative.